Are consumers willing to adopt low-input turfgrasses for their home lawns?
By Chengyan Yue, Yufeng Lai and Eric Watkins; University of Minnesota
In the past decades, plant breeders have developed turfgrasses that exhibit low-input characteristics such as drought tolerance and reduced nitrogen requirements. Although previous studies document the relative strengths and comparable advantages of low-input turfgrass species, little is known about consumers’ preferences for turfgrass attributes. Our team has been working to fill this knowledge gap.